Over 80% of all UK adults now own a mobile phone and according to easyMobile research half of them believe they “couldn’t live without their mobile phone”.

But one in four adults consider the complexity in tariffs and contracts the single most annoying thing about them.

Stelios, founder and chairman of the easy Group of companies, says,

“I grew up in an era when technology, travel and a whole new world of experience was not available to anyone other than the well-off. I saw it as a mission to make exclusive products available to ordinary people.

As a company we’ve become well-known for removing complexity in products that people want made simple and accessible. We challenged the airline, car hire, cruise and hotel industries to make travel simpler and available to everyone. We introduced easy Internet cafes to make the web an information tool for all and our latest innovation is to make mobile phones easier.”

Stelios launched easyMobile onto the high street last month with The Link stores nationwide after several months of trialling it on the internet. “We don’t demand contracts and we don’t charge for line rental. We sell a mobile phone handset with £10 worth of airtime for less than £25 and our tariff is simplicity itself,” he says.

Dr Papadopoulos of London Guildhall University says:
“The essence of technology should always be to make our lives easier. Unfortunately, we often feel like we have become technology’s slave. My top tips to enjoy the benefits of technology without allowing them to dominate our lives would be:

• Make a point of turning off your phone regularly – that way you can enjoy something else like a conversation with friends, a good book or film, or a walk without interruption.

• Don’t use text or emails as a substitute for conversation, only as a time-saving device when necessary.

• Use the internet for research and help but go out and join other people in a club or course to learn more about things you’re interested in with like-minded human beings.”




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