by pjbassoc
@ Monday, 15. May, 2006 - 10:26:23
According to Telephia
27% of European mobile users replace their cell phones every year. This rate increases by more than twofold after 24 months, with roughly 60% of Europeans buying new phones by the two year mark. Mobile consumers in Spain & Italy showed a faster rate of cell phone replacement as compared to other European countries; with new phone purchases occurring after 23 months. Wireless users in the U.K. buy new phones on average after 24.2 months, while Sweden replaces their devices after 24.9 months. French and German mobile users make new phone purchases around 26.5 and 26.7 months, respectively. Across Europe, the average replacement cycle falls at the 25.1 month mark.
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